The course aims to give you information on how to achieve effective communication by evaluating evidence to identify and support the best communications strategies for your business. Some may be inclined to ask why business communication is important. A quote from renowned author, business coach and motivational speaker Anthony Robbins sums up why everyone needs to learn evidence-based business communication. He is quoted as saying “To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” It is very important to realize why we need to communicate. This will go a long way in creating better business relations. Evidence-based business communication focuses on evaluating the evidence in support of different communication strategies and guiding managers to identify the best strategy for different communication objectives.
What You Need to Know About the Free Online Course on Evidence-Based Business Communication
Course At A Glance
Providers Details
About University: The Australian National University (ANU) is a celebrated place of intensive research, education, and policy engagement. ANU is a world-leading university in Australia’s capital. Their focus is on research as an asset, and an approach to education.Aim of University: The Australian National University (ANU) is endowed by the nation to bring credit to Australia through the quality of its research, education, and contribution to societal transformation.
Requirements
Students are required to have completed EBM01x. This course is a graduate-level course that assumes an undergraduate degree level understanding in a non-cognate area.
About This Course
Benefits: Using the evidence-based management (EBM) framework, this communications course provides learners with the tools to evaluate the quality of their communication efforts. The language of the course is English.Importance of the Subject in Today’s Scenario: Workplace communication is very important to companies because it allows companies to be productive and operate effectively. Employees can experience an increase in morale, productivity and commitment if they are able to communicate up and down the communication chain in an organization.
How to Join This Course
You should register yourself through the given link to join this free online course
Course Format
Week 1: Interpersonal communicationTheory and best practice in the area of interpersonal communication. This involves sharing ideas and concepts, something many people are surprisingly not used to.Week 2: Business writingPrinciples of effective business writing. Business writing is as important to business as writing the alphabet.Week 3: Presentation skillsPrinciples of effective public speaking and business presentations.Week 4: Rhetoric and persuasionThe importance of rhetoric and persuasion to effective business communication.Week 5: Data visualizationDifferent strategies for presenting complex concepts visually.Week 6: Stakeholders and communicationSelect and apply different business communication strategies for different communication objectives.
Why Take This Course
Advantage of Course: Workplace communication is vital to an organization’s ability to be productive and operate smoothly. The communications skills developed in this course are particularly valuable for those interested in pursuing a marketing or communications role, marcomms professionals emerging leaders, established managers, and entrepreneurs. Certificate: You can pursue a verified certificate to highlight the knowledge and skills you gain ($149)Add the certificate to your CV or resume, or post it directly on LinkedIn.Receive an instructor-signed certificate with the institution’s logo to verify your achievement and increase your job prospects
Learning Outcomes
Determine stakeholder interests and requirements.Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders.
Instructors
Karen Jansen: Karen is an Associate Professor in management in the Research School of Management at the Australian National University. She completed her Ph.D. in strategic HRM and organizational change at Texas A&M University.
Suggested Reading
There is no specific knowledge required for the course but you have an interest in the business.
You Might Also Be Interested In
If you are interested you can also join the “Marketing Management” free online course.
Conclusion
There is no shortage of advice on how to communicate, but knowing which advice to pay attention to, and how to apply the right communication strategy to achieve a given objective, or even to avoid making things worse is not easy. After completing the course you will learn how to apply the right communication strategy to achieve a given objective.Your Certificate provides a detailed transcript of what you’ve learned. This includes how long you spent studying the course and your average test score. The Certificate and transcript give you evidence to show during job or university applications, or appraisals.
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